Our History
History of Spalding
Hosiery Shoppe
The Spalding Hosiery
Shoppe (a.k.a. The Sock Shoppe) was opened in 1936 by Robert and Gladys
Futral. The store was in a garage stall across from the area's largest
hosiery mill - Spalding Knitting Mills. Their philosophy was simple -
offer people quality clothing at a reasonable price.
Sometimes simple
ideas are the best.
During the week, Mr.
Futral worked at the Spalding Knitting Mill. It was there that he learned
all about socks and made connections which proved invaluable in the years
to come. Mrs. Futral worked at the store selling - at really cheap prices
- the irregulars and overruns created by the mill. On Saturday the store
would open in the morning. It would close at lunch and Mr. Futral would
travel to wholesalers in Atlanta to try and find bargains for the
customers back in Griffin. On Saturday night he would return with his car
loaded with merchandise and open up again to sell to his regular
customers.
During World War II,
stockings were not readily available because much of the fibers needed for
production were being used for the war effort. Mr. Futral, through his
connections with the mill, was able to get allotments of stockings. He was
the only merchant in the area to have a supply and people came from all
over the area to get their stockings. Although these stockings could have
been sold at a premium to wholesale buyers, Mr. Futral wanted his
customers to have them. He sold these stockings at pre-war prices and
limited quantities to each customer so as many people as possible could
get a pair of stockings.
To this day, we have
children and grandchildren of these original customers shopping at our
store. We love to hear the stories of past shopping trips to the Sock
Shoppe.
From a garage stall
we have become three stores with 58,000 square feet of retail space
carrying a full range of products. Our buyers travel to Atlanta, Chicago,
New York, and Las Vegas to find great deals to bring back to our shoppers.
Our goal is to make shopping at the Sock Shoppe an adventure. We want our
customers always to be surprised by what they find here.
We are now in the
third generation of family operating the store. Our formula is still the
same – sell quality products at a reasonable price.
We hope you will
come down to Griffin or Macon and visit us soon!
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